Keywords are words and phrases that people type into search engines to find websites and content [1]. They define what your content is about and help search engines understand the topic of your page [1].

Keywords are important because they help you understand what people are searching for [1]. By optimizing your content around relevant keywords, you increase the chances of your website ranking higher in search engine results [2, 3]. This can lead to more targeted traffic to your site [3].

Keyword research is the process of discovering the terms people use when searching for information related to your business [3]. Consider factors like search volume, competition, and commercial intent when choosing keywords [3].

Optimize your content by including relevant keywords in your page titles, headings, body text, and image alt tags [3]. Make sure your content provides valuable information and answers users' questions [2].

Search volume refers to the number of times a specific keyword is searched for in a given time period [3]. While search volume can be a helpful metric, it's important to consider other factors, such as competition and commercial intent, when choosing keywords [2, 3].