What is keyword research? 🤔

Keyword research is the process of finding and analyzing search terms that people use when looking for information, products, or services online.

Why is keyword research important? ✨

Keyword research is crucial for understanding what your target audience is searching for, helping you create content that resonates with them and answers their questions. It allows you to identify relevant keywords, estimate search volume, and assess the competition, which in turn helps your website appear in more relevant search results and potentially increases traffic and conversions.

What are the different types of keywords? 🗂️

Keywords can be categorized in several ways, including by search intent and length. Common types include informational, navigational, commercial, and transactional keywords, reflecting the user's purpose for searching. They can also be classified by length, such as short-tail, mid-tail, and long-tail keywords.

How can I find long-tail keywords? 👇

You can find long-tail keywords using various methods and tools. Google Suggest (Autocomplete) and the "Searches related to" section at the bottom of Google search results are great free resources. Keyword research tools like Keyword Tool, Semrush, Ahrefs, and Google Keyword Planner can also help you discover long-tail variations and provide metrics like search volume and difficulty. Additionally, analyzing your website's analytics and search query reports can reveal long-tail terms that users are already using to find your site. Exploring Q&A sites like Reddit and Quora can also provide valuable long-tail keyword ideas.

What are "People Also Ask" boxes? 🤔

"People Also Ask" (PAA) boxes are a search engine results page (SERP) feature that displays a list of questions related to the user's initial search query. Clicking on a question expands it to show a snippet answer from a website and a link to the source page. Interacting with PAA questions can also trigger the dynamic addition of more related questions.